Meta (Facebook) Ad Cost Calculator

Try out our FREE Facebook Ads cost calculator! It’s designed just for you to help estimate your ad costs, ad budget, figure out your Return on Investment (ROI), and see your Return on Ad Spend (ROAS) for all your campaigns.

How much money are you spending or expecting to spend on your ad campaign?

$

How much are you going to spend on ad creative, campaign management, agencies etc?

$

The average cost per click for your ads

$

The percentage of visitors that convert into leads or sales

%

The average revenue generated per sale

$

The cost associated with the products or services being sold

$

Results

0

Visitors

0

Conversions/Leads/Sales

$0.00

Cost Per Conversion (CPA)

$0

Gross Revenue Per Month

$0

Ad Cost Per Month

$0

Gross Profit Per Month

0.00

Return On Ad Spend (ROAS)

$0

Net Profit

0.000%

Return On Investment (ROI)

0 sales

to break even

View recommendations below

Recommendations For You

Ad creative is king, but don’t reinvent the wheel

Stop guessing what works and wasting thousands on testing the wrong ads. Instead, start testing proven ad creatives by analyzing what your competitors and top brands are doing. This way, you can focus your efforts on ads that have already shown success and improve your chances of achieving better results.

Reduce The CPA

Need to test many more ad creatives: Test on board audiences to see what scales. Make sure you spend enough to get valid results and always test new ideas and formats to find the winners. Discover what’s working for competitors and test proven and winning ad concepts first.

Winning ads for your business

Christmas

Scouts

Christmas

Temu

Steps to Use the Meta (Facebook) Ad Cost Calculator

1

Enter Your Budget

Start by putting in your total ad budget.

2

Define CPC And Conversion Rate

Add your average cost per click and expected conversion rate to see how many clicks and conversions you might get.

3

Estimate Revenue Per Sale

Enter how much revenue you expect from each sale to get an idea of your potential ROI.

4

Analyze The Results

Look at what the calculator tells you and tweak your budget and strategy to get the best results.

Setting your Meta (Facebook) Ad Budget

Figure Out Your Goals

First things first, what do you want your Facebook ads to do? Are you looking to boost brand awareness, generate leads, or drive sales? Your goals will help determine how much you need to spend.

Know Your Numbers

Understanding key metrics like CPC, conversion rate, and revenue per sale is crucial for setting a realistic budget. These numbers help you track your progress and adjust your strategy as needed.

Think Long-Term

Facebook ads often need some time for testing and optimization. Plan your budget to allow for this learning phase, so you can make adjustments based on what’s working.

Use Helpful Tools

Tools like the Facebook Ad Cost Calculator and resources like Adinspiration.com can make planning and managing your budget a lot easier.

Optimizing Your Facebook Ad Spend

Once your budget is set, it’s important to keep an eye on how your ads are doing and make tweaks as needed. Regularly check your campaign performance, adjust your targeting and creative strategies, and use tools like the Facebook Ads Manager to make data-driven decisions. This way, you can ensure your budget is always aligned with your goals and getting you the best ROI.

hero image optimizing your facebook ad spend

FAQs About Facebook Ad Budgeting